The guys at SocialOptic pointed me at this RSA animation, talk and the associated book from Dave Coplin. There is big overlap between the messages here and the themes of our Patchwork Elephant Social Business event that we ran at Social Media Week London. Open business, using social tools for collaboration, news ways of working, the changing dynamic of the workplace itself, and the way cloud, mobile and social combine to let you work smarter and innovate differently - if you can get the culture right. And where is it all going? Dave is Chief Envisioning Officer at Microsoft - and I just love these RSA animations supporting and amplifying his words!

The book "Business Reimagined: Why work isn't working and what you can do about it" is modestly priced and FREE if you download the Kindle version. Take a look!