10+ ways to cultivate corporate culture from @torbenrick #socbiz #smwsocbiz #smwldn
Published by David Terrar,
About a week ago we (Alan Patrick, Janet Parkinson and I) revisited the Patchwork Elephant at Social Media Week. 8 great presentations looking at the topic of Social Business from different angles. A big thread running through all the sessions was the difficulty of culture change, the difficulty of getting employees engaged and moving in a new direction.
Take a look at Torben Rick's more than 10 ways to cultivate corporate culture. He says:
"Corporate culture is a hard thing to get right. It’s a moving target that means something different to everyone. It grows and evolves over time and is the result of action and reaction. It is the lingering effect of every interaction.The definition of a new set of corporate values, the decision to reduce the level of “politics", the way customers are addressed, how problems are solved, how difficult conversation are handled, the way management engage with their employees, the openness of top management, the places where celebrations occur and even simple things, like an office layout, are all factors that create and define a culture."
(Blackboard clipped from Torben's blog)